Sales, closing & SaaS growth
Playbooks for founders and closers: commission-only sales, high-ticket phone closing, MRR digital acquisition, and building a sales team that's paid on results.
How to vet a sales closer before you let them touch your pipeline
A practical framework for evaluating commission-only closers — what to score on a real call, the red flags that disqualify, and why a recorded discovery beats any résumé.
Stop getting bypassed: attribution for commission-only sales
The number-one fear of founders who hire closers is being cut out of the deal. Here's how tracked attribution, masked contact and a non-circumvention clause keep everyone honest.
A discovery framework for high-ticket phone closing
High-ticket deals are won in discovery, not the pitch. A simple, repeatable framework closers can run on every call — and how founders can tell a good discovery from a bad one.
What commission rate should you pay a closer?
How to set a commission percentage that attracts strong closers without breaking unit economics — benchmarks for high-ticket one-off deals vs recurring MRR.
Build a sales kit your closers will actually use
Commission-only closers ramp on the assets you give them. Here's the minimal sales kit — pitch, proof, objection handling and creative — that turns a new closer into revenue fast.
High-ticket vs MRR: two sales motions, two kinds of closer
High-ticket deals are closed on the phone; MRR is won through digital acquisition. Here's how the two motions differ — and how to staff each one.
Commission-only closers for SaaS: how the model actually works
What commission-only sales really means for SaaS founders, when it beats a salaried SDR/AE team, and how to launch results-paid closing without getting bypassed.